privacy

Weekly Social Media Update

Twitter Threatens Third Party Clients

Developers are worried that Twitter may begin to limit their ability to create third party clients. An announcement from Ryan Sarver on Twitter’s development mailing list has angered the developer community by suggesting that the proliferation of alternative apps and clients is damaging to overall user experience.

“Twitter will provide the primary mainstream consumer client experience on phones, computers, and other devices by which millions of people access Twitter content (tweets, trends, profiles, etc), and send tweets. If there are too many ways to use Twitter that are inconsistent with one another, we risk diffusing the user experience.”

This is bad news for companies like HootSuite, with its newly introduced tiered pricing system for pro users, and TweetDeck, recently acquired by UberMedia for £19m. While it is unlikely that Twitter will revoke API access for the most popular clients, it is possible that new restrictions will be imposed on positioning of ads and elements of interface design. Let’s hope Twitter doesn’t allow a desire for control to stifle innovation on the platform.

Anonymity, Authenticity, Privacy and Circles

Interesting article on ReadWriteWeb discussing anonymity and authenticity as part of a SXSW debate. 4chan founder Chris Poole makes the case for anonymity: “Anonymity is authenticity… It allows you to share in an unvarnished, unfiltered, raw and real way. We believe in content over creator.” Robert Scoble, on the other hand, argues that “real change comes from people putting their necks on the line”: investing in an argument with their real identity, in a community where they are known and have status.

The introduction of Facebook-powered comments on third-party sites brings the issue of identity to the forefront: users have to decide whether they want every blog comment to be tied to their real name, and visible to their real-world connections. The adoption of multiple personas and the difficulty of segregating content for consumption by different circles in our real life networks has led some to speculate that there is a gap in the market for a tool that can help us navigate these privacy challenges. Rumours that Google is set to unveil a new social network called Google Circles show there is appetite for such a service, though Google has repeatedly denied any such product is in development.

Social Tools for Japan Earthquake

In the aftermath of the Japanese earthquake and tsunami, everyone has been doing what they can to help. Google created a Crisis Centre, along with the Person Finder tool allowing relatives and friends to both search for and contribute information on missing people. Twitter has compiled a useful list of accounts and hashtags to follow for crisis news. As mobile networks suffer outages, people have been communicating via Skype: the service is apparently providing free WiFi and 80 yen of free credit for all Japanese users.

You can donate to the relief fund via Facebook on the American National Red Cross Causes page, and you can even donate through iTunes.

Diesel Island

The new Diesel Island campaign has been building buzz over the past couple of weeks. Visitors to the island are encouraged to sign in with Facebook to become a resident: residents can then become citizens in the community, and claim their own territory as a settler. You can tell the island’s government what you dislike, propose new laws, or run for president.

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Weekly Social Media Update

New IAB Framework

The IAB has recently revealed a framework for measuring the effectiveness of social media activity. At LBi, we’ve already developed our own measurement framework, but it’s always interesting to see another perspective.This is a great starting point for developing a common language when discussing social media metrics.

Facebook’s New Privacy Controls

In response to the backlash against Facebook’s somewhat cavalier attitude to personal privacy, Mark Zuckerberg has announced the following upcoming features:

  • Simple controls for amending all viewing permissions to friends-only, friends-of-friends, or everyone
  • An opt-out for the Facebook Platform, allowing you to keep your information off third party sites
  • An opt-out for sharing your friends list and liked pages

The new controls are certainly an improvement in ease of use, but have they gone far enough to satisfy Facebook’s harshest detractors?

Engine Power Index

Appealing to the ever competitive ranks of the marketing elite, the Engine Group has built a clever little widget that connects to your LinkedIn account and scores you on your proximity to the great and the good: the Engine Power Index. I managed a measly 18%, so evidently I must network harder in future. Thanks to Tom Hyde for blogging this little beauty.

Engine Power Index

The Engine Power Index

Domino’s on Foursquare

Domino’s Pizza is partnering with Foursquare in the UK to bring regular customers rewards for checking in to their outlets. The mayor of each branch will receive a free pizza, while any user can earn a free side dish just for checking in. Apart from the recent Jimmy Choo campaign, few UK retailers have taken advantage of Foursquare. In the US press, however, Foursquare stories are now so ubiquitous that even the Onion is referencing the trend.

Uniqlo Lucky Line

Uniqlo are at it again, scoring a trending topic on Twitter this week when they launched a campaign to celebrate the brand’s 26th birthday. Users can sign up to the Lucky Line by tweeting, and every 26th person wins a voucher worth 1,000 yen. 100,000 people have taken part already – are you feeling lucky?

Uniqlo Lucky Line

Join the Lucky Line, win a Uniqlo voucher

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Weekly Social Media Update

Google TV

So, Google is going to bring the joys of the web to that big old-fashioned box in your living room, thereby transporting you directly into the future. Google TV will allow you to “access all of your favorite websites and easily move between television and the web”: something we’ve been promised for a very long time, but no service has yet fully succeeded in providing.

Agencies Ranked by Foursquare Usage

DuBose Cole has put together an excellent league table of Foursquare usage across top London agencies.

London agencies ranked by Foursquare check-ins

London agencies ranked by Foursquare check-ins

I’m afraid LBi is languishing towards the bottom of the league, despite my best efforts. Come on guys – get involved!

Facebook’s Reputation Problem

The growing consensus seems to be that making your data public should be an opt-in, not an opt-out process. It’s not just the privacy issue that’s getting Facebook in trouble at the moment: fear of Facebook holding a monopoly on our personal data is leading to a resurgence in demands for open source solutions and shared standards. XKCD sums up the whole issue very concisely (thanks to @LordManley for tweeting this earlier today).

XKCD hits the nail on the head, as always

One winner in all this is Diaspora, “the privacy aware, personally controlled, do-it-all distributed open source social network”. They’ve received a massive publicity boost and raised $175,000 from crowd-sourced contributions in just a couple of weeks. It’s not unthinkable for Facebook to one day be deposed by an open source rival.

Facebook banned in Pakistan

Facebook has been banned in Pakistan, due to a page encouraging people to upload drawings of Mohammad. Should Facebook take the page down, or is this a freedom of speech issue?

Twitter Parade

This is lovely. It takes a while to load, but is well worth the wait. Plug in your Twitter username, and watch a parade of tiny people march past, waving, running, playing guitar, even doing little backflips. It’s pointless, but satisfying: vaguely reminiscent of Uniqlo’s UTweet. Why do all the best things come from Japan?

Google Pacman Game

For one day only, Google has a playable game of Pacman on the main search page – try it out!

Google's Pacman game

Google's Pacman game

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Weekly Social Media Update

IBM Enters the Social Media Monitoring Space

Mashable revealed this week that IBM has launched a new modelling tool. It may not be easy on the eye, but it claims to be pretty powerful: “The software, called the SPSS Modeler data mining and text analytics workbench, will use natural language processing (NLP) to analyze everything from product names and industry jargon to slang and emoticons.”

IMB's new tool

Facebook Privacy Backlash

The backlash against Facebook’s new approach to privacy continues, with stories of stealth apps presenting a fresh security risk. To illustrate last week’s post from the EFF, Matt McKeon has produced a beautiful infographic demonstrating Facebooks rapacious data acquisition strategy. (Thanks to Rushna for bringing this to my attention.)

2005

2010

Another infographic from Mashable shows a selection of interesting facts about Facebook, past and present, but it’s the headline-grabbing facts that are getting attention in the mainstream media: Facebook’s Privacy Policy is longer than the United States Constitution, spanning 5,830 words! Even the EU is now weighing in with its opinion on Facebook’s policy: “It is unacceptable that the company fundamentally changed the default settings on its social-networking platform to the detriment of a user.” Facebook need to take this very seriously if they want to avoid losing users.

Facebook Places In Development

In the same week as Foursquare hit 40m check-ins, a Facebook “places” tab has been spotted in the code for Facebook’s mobile site. Obviously this is still in development, but it firms up the rumours that have been going round about the potential for Facebook launching check-in functionality. Until it finally launches fully, there’s still time for other new location based services to get a foot-hold in the market, especially in the gaming sector: for example, location based games like Booyah, Parallel Kingdom, and Fast Foot Challenge.

Twitter Business Accounts

Twitter is all set to launch paid-for business accounts. Details of specific features are still thin on the ground, but we can assume a business account will automatically be a “verified account” and will probably have enhanced direct messaging capabilities.

Hotel iPads

Intercontinental will be equipping all its hotels with iPads. Guests will enjoy interactive maps and destination-specific video guides, allowing the concierge to effortlessly demonstrate their unparalleled knowledge of their locale.

iHobo

Publicis London have launched an iPhone app with an interesting take on the problem of homelessness: iHobo allows you to carry a tiny person around in your pocket for three days. It’s essentially a “Tamagotchi with a social conscience”: decide for yourself whether that’s tasteless or so crazy it just might work.

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