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LBi officially declares Twitter the best thing ever

The final league game of the Black Eagle’s season was begun long before we reached Regent’s Park. Whilst we channelled our superior creative efforts into a propaganda program the like of which is rarely seen in a democracy, Facebook quickly established themselves as the team of dirty tricks, whilst at the same time undermining their efforts to convince us of their value as an ad platform.

On Wednesday 21st July, record numbers of LBiers descended on the pitch,  in a last desperate effort to end Facebook’s unbeaten winning streak, we discovered someone had put up a marquee next to the pitch, taking up a large chunk of the playing area and requiring some ad-hoc rule tweaking.  We don’t know why it was there, but we would certainly never assume that Facebook commissioned another underhand move to throw us off our game.  We chose to bat first, and quickly realised that if nothing else Facebook are very good at catching balls. However our own opening fielding was strong as well, and things were shaping up for a close-fought battle.

Our expanded roster continued the proud Black Eagles tradition of a ragtag band of rebels taking on the uniformed all-conquering empire. In post-match analysis Facebook’s second innings in particular was definitively proven to be the result of a quasi-Faustian pact with the unspeakable creatures that dwell beyond, but we kept giving our all, with Darling and an especially Angry Bambi risking their very lives (or at least general leg health) for the cause. However as time went on it became woefully clear that Facebook were top of the league for a reason, whilst pluck and hurling  verbal abuse could only take us so far.

The final score was 19-14 to the dark ones, with Facebook declining their last go at bat in order to get to the pub… and then failing to join us at the pub. For some reason I thought they’d be a more sociable bunch. But whilst we failed to top the league, ultimate glory can still be ours: the best teams now enter into an almost-definitely-metaphorical battle to the death, so we still need our new legions of supporters (maybe some cheerleaders next time would help – just a thought).

Catch of the Match – Boris’s spectacular save – what a hero!

MVP – Jason Grant: some great play, and even brought his family along to support

Best Joint Effort – Johnny running for Darling, who twisted his ankle in pursuit of victory

Dick of the Day – the entire Facebook team, using their ad platform as a weapon for pre-match banter – nice work!

see pictures here

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LBi welcomes Anthony Oanes

Anthony Oanes has been hired by the UK’s number one marketing agency, LBi, from Glue London’s sister agency Anorak Digital to become Associate Creative Director.  Anthony was one of the founders of Anorak Digital and was Design Director on Coke, Sky, NHS and Absolut Vodka.  Prior to Anorak, Anthony was a Design Director at Glue working on Nokia, T-Mobile and Mini and before that he was at AKQA for 5 years.

Anthony will be working on the newly won Virgin Atlantic account at LBi.  He will be working under Chris Clarke, Chief Creative Officer and directly for Laura Jordan Bambach and Simon Gill who are joint Executive Creative Directors at LBi.

Anthony is excited to join LBi: “LBi has an envied global client list and employs an overwhelming breadth of talent across digital disciplines. It’s a perfect setup to produce cutting edge solutions for the world’s biggest brands”.

Laura Jordan Bambach, Joint Executive Creative Director says “It’s wonderful to be working with a talented, fresh and inspired creative with such maturity and such an understanding of client and users needs. He has a heritage of working with great brands and bringing to life challenging creative briefs; delivering both award-winning creative work and beautiful hands-on design. We’re very pleased to have him on board, working on our dynamic new opportunities with Virgin Atlantic.”

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