search engine

Bing to launch updated, renamed web crawler “Bing Bot”

Microsoft is to launch its new spider later this year. Here’s what site owners need to know.

Microsoft’s search engine wasn’t always called “Bing” and its web crawler, “msnbot”, hasn’t kept up with the name change. When Microsoft renamed Live Search (formerly MSN Search) Bing, we have to admit to being mildly disappointed that it didn’t take the opportunity to rename its spider “Bing Bot”.

There are many good reasons not to change the name of a spider, especially one as widely used as Microsoft’s search spider. Many software packages look at the name of visiting browsers and spiders (known as the User-Agent) to perform a variety of functions, and it’s possible that problems might occur for a time on less well-configured websites if this were to be changed. For example, Yahoo! maintained the User-Agent “Slurp” for its spider, which it inherited from its acquisition of Inktomi, to “ensure consistency and minimal disruption”.

It appears that Microsoft has decided that the branding “Bing Bot” is too good to miss, however, and has announced that its next generation spider will indeed be renamed when it comes out of beta.

Here’s what site owners need to know:

When is this happening?

This will happen on 1st October 2010.

This is also when Microsoft’s new spider will officially come out of beta.

What will the User-Agent be?

Microsoft’s current User-Agent is:

msnbot/2.0b (+http://search.msn.com/msnbot.htm)

The new Bing Bot User-Agent will be:

Mozilla/5.0 (compatible; bingbot/2.0 +http://www.bing.com/bingbot.htm)

In addition to the “bingbot” branding, there are two other changes to note. Firstly, Microsoft is switching to the “Mozilla/5.0”-style User-Agent. Google made this change more than six years ago because it wanted web servers to treat its spider more like a real web browser. The second, more minor, change is that the “b” (meaning “beta”) in its version number has been dropped.

Any other changes to the spider’s requests?

In addition to the User-Agent change, Microsoft has also change the “From:” HTTP header field, so the old value of:

From: msnbot(at)microsoft.com

will become:

From: bingbot(at)microsoft.com

Will my old robots.txt entries still work?

Thankfully, Microsoft has decided to make its spider respect the User-Agent field which it currently recognises in robots.txt, “msnbot”. However, the way in which it will work from October is somewhat subtle, so deserves a brief explanation.

Whilst existing directives will still work, Microsoft is also going to recognise a “User-Agent:” robots.txt entry of “bingbot”, and it will give precedence to an entry of “bingbot” over an entry of “msnbot” (which, in turn, has precedence over the catch-all User-Agent entry of “*”). This means that, if you add robots.txt rules for “bingbot”, it will ignore all other rules, including those for “msnbot”.

Whilst adding conflicting “msnbot” and “bingbot” entries hopefully isn’t too likely to happen on most sites, in a larger, more complex organisation in which many different people or departments are able to make changes to robots.txt files, I wouldn’t be surprised to see someone accidentally trip up and add a new “bingbot” entry which doesn’t match up with the already existing “msnbot” entry (for example, where a separate “crawl-delay” value for Bing is specified).

Microsoft clearly wants site owners to update their robot.txt files with the new User-Agent, and we’d definitely recommend that you do this – but don’t forget that the new Bing Bot only launches on 1st October – until then, you should still use the old “msnbot” terminology in your robots.txt files.

What should I do now?

Firstly, if you currently have a separate robots.txt entry for msnbot on your site(s), make a note on your calendar on to change it to “bingbot” on October 1st.

Secondly, make sure that your website doesn’t do anything else special for Microsoft’s crawler or for visitors which don’t identify themselves as ‘Mozilla compatible’. This could include tools such as analytics packages or software which performs anti-spam functionality such as request rate-limiting.

Other than that, there shouldn’t be anything to worry about! However, in the (hopefully unlikely) event that you do experience any problems come October, Microsoft has set up an email address (bingbot@microsoft.com) to help to resolve any issues.

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HMV’s re-engineered search engine

Boosting HMV’s online sales with re- engineered search engine

As strategic technical partner to HMV, LBi has launched the first phase of HMV’s new e-commerce platform - a new search engine that will support the company’s growth plans and the anticipated increase in online purchasing from customers.  The new search engine will provide faster search, better search results, faceted navigation, improved ability to merchandise products, increased ability to personalise the user experience and will allow HMV to support increased growth in online sales.   The new search engine will enable consumers to find what they are looking for more easily, leading to an easier purchase experience.  Also, HMV will be able to get to know their customers as individuals and communicate with them about things that will interest them.

 HMV is the UK and Ireland’s leading specialist retailer of Music, DVD/Video, Computer Games and Related Products. The company operates around 200 stores in key shopping locations nationwide, equating to over 1million sq. ft. of trading space, as well as a successful online store at www.hmv.co.uk, operated by HMV Guernsey.   HMV is part of HMV Group plc, which as of April 2004 operated 366 HMV stores in eight countries across Europe, North America and Pacific Asia as well as 193 Waterstone’s stores principally in the UK and Ireland. All of the Group’s operations, both in the United Kingdom and internationally, are wholly owned.

We acted as strategic consultants and guided HMV through a detailed analysis which highlighted the limitations of the current e-commerce platform. LBi was named HMV’s lead partner and asked to deliver a 2-year programme of work to replace the existing platform and using a technology stack able to support the significant growth HMV have seen in the online channel.  We assisted HMV with vendor selection and chose Endeca as the search partner for this phase of work.  We are currently helping HMV to select and implement the remaining technologies within the new platform which will go live in 2010.

LBi and HMV have enjoyed a strong relationship since April 2007 which has spanned engagements in digital strategy, web design and build, search engine optimisation, technology, design and implementation, user research, testing and quality assurance. In 2008 we designed and delivered HMV’s new social discovery site: getcloser.com.  LBi were then engaged in late 2008 to help solve a critical business issue: the declining capability of its ecommerce platform.

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