strategy
The Relationship
LBi and BT have worked together for more than eight years now, with engagements covering every possible digital channel and interaction. From designing BT.com, one of Europe's largest e-commerce channels, via helping BT evolve its brand in the rich application space, right up to building the unique social commerce platform that is Tradespace, LBi remains BT's most significant and trusted partner in the digital space.
The Work
Today, LBi is proud to work with BT as their retained Digital Agency of Record across Consumer, Business and Tradespace divisions. In the last 12 months alone, we've delivered against more than a hundred individual briefs, with the following key project milestones reached:
* A complete re-launch of BT.com for Consumer, delivering an entirely new design and experience over a legacy Customer Management System (CMS), to keep costs and change management to a minimum
* Re-design of BT Business on a new CMS platform
* New magazine site On Vision for BT Vision, a defining moment for BT.com in making it a content destination as well as a sales channel
* Re-design of the Your Account areas for consumers, offering enhanced functionality and improved features for billing and account management
* Rich application development and prototypes for BT's Global Financial Services division, aimed at the trading marketplace
* Integration of 'BT Family' from the ATL campaigns with BT.com for the first time
* Re-development of BT's social commerce platform Tradespace: an end-to-end re-design and development programme for this unique SME community (launch autumn 2009)
Together, we have designed ways of working that offer BT the flexibility and agility they need to get rapid and continual changes launched online faster than ever before. Coupled with a measurement and Key Performance Indicator (KPI) framework involving our analyst experts, we have underpinned the evolution of the site with a robust 'test and learn' strategy to deliver continual improvements in sales and performance.
The Outcome
Throughout the work, LBi has been talking to BT's customers and prospects to help hone the designs and content. This customer insight has created the most successful online experiences, delivering huge impacts in sales conversions. By way of example, the re-launch of BT.com has resulted in a 100% uplift in sales of BT Vision. Package sales achieved a 41% increase, Calls and Lines conversion doubled ,and sales conversion on Broadband rose by a third.
Tags: agile, analytics, branding, BT, client, community, corporate, design, ecommerce, ePr, featured, portal, retail, rich media, SEO, SMO, social, strategy, tech, transactional
Alan Davies joins LBi’s group exec as Chief Strategy Officer
Alan Davies, Group Strategy Director at LBi International AB (LBi), is to now join the Executive management team as Chief Strategy Officer.
He will be responsible for the execution of LBi’s global strategy and service offering. Alongside the CEO, Alan will ensure that LBi’s growth in services, geographic coverage and organizational design is structured to deliver maximum value to clients. A key part of this strategy will be the development and delivery of proprietary tools and IP that help drive accountable ROI and intelligent decision making across all channels. The commercial expansion of LBi’s data platform into all key client engagements will provide an increasingly differentiated service that will help to cement LBi’s long-term strategic partnership with its clients.
“I am very excited to be taking on this challenge. We are now entering the next era of digital where the relationships that companies and brands have with their customers is fundamentally changing. The agencies that support that change must themselves adapt. With the strength of talent and service and the tools that we have developed at LBi, we are in a unique position to offer our clients the support necessary to com-pete in this new environment. I have had the pleasure of working alongside the cur-rent management for many years and now, as part of the leadership team, I look for-ward to helping drive the business forward“ says Alan.
Alan has been at the forefront of the Digital Industry for over 10 years as a consultant, a manager and a salesman. He has worked for LBi for over 8 years with most of their significant clients. His background in corporate strategy has additionally given him the strong commercial and operational skills required to ensure LBi’s continued strategic success.
Luke Taylor, CEO, comments, “It is important that our services strategy is informed by a deep understanding of clients and their needs. Alan has been at the forefront of our most important strategic client relationships for many years and with his consulting insight is uniquely positioned to drive forward our services to support large, international brands.
Having worked alongside all of our international offices and enjoying their deep respect, Alan is ideally placed to both mentor and embed a greater degree of sophistication around the use of IP and data in the transformation of our strategic services. Specifically, our data platform has the ability to transform the nature of our engagement with clients and Alan will be key in driving this forward throughout the organization.”
LBi strengthens and expands planning offering
Jake Dyer and Ed Beard have joined LBi to take customer brand engagement to another level.
Under Maureen Cuddihy, Head of Planning, both come with a stella pedigree. Jake takes the role at LBi as Planning Partner after comeing from agency.com as Head of Strategy and Planning and part of the management team. At agency, Jake created award-winning work for brands like BA and IKEA, including award winning digitally led integrated activity. Prior to Agency.com, Jake worked for Tequila and TBWAGGT as a Planning Director and CRM expert.
Ed takes the role of Senior Planner after coming from Digitas, where he worked on both B2B and B2C for clients like HP, Shell and Lloyds. While at Digitas, Ed created award winning work for HP. Ed started his career as a BBC journalist and brings his journalistic experience into the world of creating ‘earned’ media engagements for LBi’s clients.
Caroline McGuckian, LBi’s Global Media Director says, “These hires reflect LBi’s continued focus on strategic digital thinking throughout a consumer’s journey with a brand and evidence our commitment to providing clients with the best talent available to work with them in today’s ever changing landscape”
Tags: Consulting, hires, People, planning, Staff, strategy, UK
Popular tags
acquisitions Amsterdam analytics antitrust ask award-winning Awards Barratt beer best practice branded experience branding British Red Cross browsers BT BT Business campaign Cannes canonical charity Chris Clarke Christmas client comms community corporate creative CRM D&AD eCRM electrolux ePr event Facebook fail featured FMCG football foursquare Friday fun Generation Green global Google hires Ideas In-ger-land interfacedevelopment international ipad iPhone javascript Jobs keywords language launch LBi LBi Group LBi London LBi UK long tail Lost Boys International marketing media microformats Microsoft mobile New York online advertising Oxfam pagerank personalised search press release privacy recruitment redirects research search SEO serps social Social CRM Social Media social networks spam Staff strategy tech twitter UK Uniqlo USA video Waterstone's web Web design wolfram alpha work World Cup yahoo! YouTube