Refreshingly Simple
With most of us wishing for an Indian Summer now, this little summer ditty from LMFM generated a fair bit of discussion in the office, not least where has the sunshine gone.
Now for many (ok maybe just me), the mention of Strongbow will probably remind you of their successful sponsorship of Leeds United in the early 2000s when they graced the top of the Premier League for months on end.
Back in this decade, this new simple experience, encourages visitors to refresh their browsers and take a sip at a time to win a prize. Reminding us all how good a chilled pint of the alcoholic apple juice is in the process, this campaign hits the mark. Even the doubters on our team did express a desire to play the slots in the pub drinking a pint of – yep you guessed it – cider…
Comments from our creative crew include how its so nice to see a brand not asking you to upload a stupid video, write a snippet of a story, suck in your facebook friends, take over your tweets or use the ‘c’ word – that’s curate in case you were wondering.
The following letter (well worth a read) is typical of the many received by agencies active in social media and a warning to us all. Don’t make your audience do all the work, as witnessed by the amusing painted replies to HTC’s recent street art work driving people to facebook.
Has UGC had its day? Mr Brooker seems to think so.
