LBi London

Favourite Cannes winners

Posted by Imogen Thacker July 1st, 2010

Chris Clarke’s view on this years winners at Cannes…

“Here’s a selection of some of my favourite Cannes winners. Lots of great technology creativity in there. There’s every reason to believe we will be there next year.

Grand Prix went to Fun Theory

http://www.adqualifier.com/cannes2010/thefuntheory/index.html

This is interesting as it’s an experiential / technology piece based on an interesting behavioural economics insight. It is absolutely something we ought to be able to do.

Interestingly it didn’t do as well at D&AD because others on the jury (not me) questioned it’s connection back to the brand.

This is good old fashioned beautiful digital craft for Wrangler:

http://www.kokokaka.com/demo/bluebell_ss10/

This is a really cool piece of technology thinking: A handwriting app. Got Gold.

http://www.pilothandwriting.com/cyberapp/

This is really more of the same from Crispin for Burger King. Another good example of their “show me the press release” thinking.

http://media.mdc-partners.com/awards/2010/video/BK_Someone_Special_Dollar_Holidays.mov

This is fantastic work for Samsung. Another example of a technology piece which we absolutely ought to be able to do:

http://www.samsungshakedown.com/competition/

Uniqlo are still making waves. Beautiful craft, but I find the app disappointing – getting images of Japanese ski resorts on a calandar day in June in London doesn’t seem that clever to me.

http://www.canneslions.com/work/cyber/entry.cfm?entryid=12627&award=99

These guys got Gold for their IKEA iphone app which lets you place catalogue items into your home:

http://www.canneslions.com/work/cyber/entry.cfm?entryid=6271&award=2

The already famous Boone Oakley You Tube annotations website won gold too:

http://www.canneslions.com/work/cyber/entry.cfm?entryid=3553&award=2

I like this too – by Allie who used to work at Oyster. Nice animation bringing to life what would otherwise be a boring UGC piece.

http://mccannny.com/Golden%20Grant/

And this is beautiful. Possibly the best “Crowd Sourced” piece I’ve ever seen

http://www.thejohnnycashproject.com

This is a good integrated digital idea powered by social media

http://www.anonymousagency.net/showroom/savethechildren/thelotteryoflife/

I’ll send some more out when I’ve been through them all”

Tags: Burger king, Cannes, Chris Clarke, D&AD, experiential, IKEA, LBi, LBi London, Oyster, samsung, Uniqlo, winners, Wrangler

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Weekly Social Media Update

Posted by Sinead Doyle June 21st, 2010

Gatorade Mission Control

This looks too cool to be real: Gatorade have given Mashable an exclusive sneak peek into their social media “Mission Control” centre. Their suite of monitoring tools allows them to react and respond to social media conversations in real time, and has already allegedly enabled Gatorade to increase engagement by 250%. If the Mission Control approach can prove itself, it may be rolled out to other PepsiCo brands.

Twitter Ads in Trending Topics

Twitter has started to roll out ads in its “trending topics” section. These promoted trends are the next phase in the monetisation of Twitter, building on the concept of promoted tweets unveiled earlier this year.

Toy Story 3 appearing as a promoted trend on Twitter

Twitter Places

Twitter users are now able to check in to places. Interestingly, Twitter have worked with Foursquare and Gowalla to integrate existing check-in locations, so that when searching for tweets from a Twitter place, you will also see location-tagged tweets shared through other networks.

Nielsen and McKinsey form NM Incite

The Nielsen Company and McKinsey & Co. have teamed up to forma new global joint venture called NM Incite. The new entity will seek to blend consulting skill with audience data in the social media research space.

Westfield Foursquare

Westfield is using Foursquare to promote their new Stratford City shopping centre. Users can check-in to East London venues for a chance to win tickets to a pop-up Bistrotheque restaurant on the site of the new centre.

Sportweet

Sportweet is Uniqlo’s latest Twitter application, turning tweeting into a competitive sport! Enter your Twitter username, and the app calculates a “world ranking” for your Twitter account based on popularity, activity, power, speed and spirit. Have a go!

Tags: Bistrotheque, foursquare, Gatorade, Gowalla, LBi, McKinsey, Mission Control, Nielsen, NM Incite, PepsiCo, promoted trends, Promoted Tweets, Social Media, social media monitoring, Sportweet, Toy Story 3, trending topics, twitter, Twitter places, Uniqlo, Westfield

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Weekly Social Media Update

Posted by Sinead Doyle May 28th, 2010

New IAB Framework

The IAB has recently revealed a framework for measuring the effectiveness of social media activity. At LBi, we’ve already developed our own measurement framework, but it’s always interesting to see another perspective.This is a great starting point for developing a common language when discussing social media metrics.

Facebook’s New Privacy Controls

In response to the backlash against Facebook’s somewhat cavalier attitude to personal privacy, Mark Zuckerberg has announced the following upcoming features:

• Simple controls for amending all viewing permissions to friends-only, friends-of-friends, or everyone
• An opt-out for the Facebook Platform, allowing you to keep your information off third party sites
• An opt-out for sharing your friends list and liked pages

The new controls are certainly an improvement in ease of use, but have they gone far enough to satisfy Facebook’s harshest detractors?

Engine Power Index

Appealing to the ever competitive ranks of the marketing elite, the Engine Group has built a clever little widget that connects to your LinkedIn account and scores you on your proximity to the great and the good: the Engine Power Index. I managed a measly 18%, so evidently I must network harder in future. Thanks to Tom Hyde for blogging this little beauty.

The Engine Power Index

Domino’s on Foursquare

Domino’s Pizza is partnering with Foursquare in the UK to bring regular customers rewards for checking in to their outlets. The mayor of each branch will receive a free pizza, while any user can earn a free side dish just for checking in. Apart from the recent Jimmy Choo campaign, few UK retailers have taken advantage of Foursquare. In the US press, however, Foursquare stories are now so ubiquitous that even the Onion is referencing the trend.

Uniqlo Lucky Line

Uniqlo are at it again, scoring a trending topic on Twitter this week when they launched a campaign to celebrate the brand’s 26th birthday. Users can sign up to the Lucky Line by tweeting, and every 26th person wins a voucher worth 1,000 yen. 100,000 people have taken part already – are you feeling lucky?

Join the Lucky Line, win a Uniqlo voucher

Tags: dominos, Engine Group, Engine Power Index, Facebook, Facebook opt-out, Facebook Platform, foursquare, framework, IAB, jimmy choo, LBi, lost boys, Lost Boys International, Lucky Line, Mark Zuckerberg, measurement, metrics, Onion, privacy, Richard Pentin, Social Media, TMW, Tom Hyde, twitter, Uniqlo

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Weekly Social Media Update

Posted by Sinead Doyle May 21st, 2010

Google TV

So, Google is going to bring the joys of the web to that big old-fashioned box in your living room, thereby transporting you directly into the future. Google TV will allow you to “access all of your favorite websites and easily move between television and the web”: something we’ve been promised for a very long time, but no service has yet fully succeeded in providing.

Agencies Ranked by Foursquare Usage

DuBose Cole has put together an excellent league table of Foursquare usage across top London agencies.

London agencies ranked by Foursquare check-ins

I’m afraid LBi is languishing towards the bottom of the league, despite my best efforts. Come on guys – get involved!

Facebook’s Reputation Problem

The growing consensus seems to be that making your data public should be an opt-in, not an opt-out process. It’s not just the privacy issue that’s getting Facebook in trouble at the moment: fear of Facebook holding a monopoly on our personal data is leading to a resurgence in demands for open source solutions and shared standards. XKCD sums up the whole issue very concisely (thanks to @LordManley for tweeting this earlier today).

XKCD hits the nail on the head, as always

One winner in all this is Diaspora, “the privacy aware, personally controlled, do-it-all distributed open source social network”. They’ve received a massive publicity boost and raised $175,000 from crowd-sourced contributions in just a couple of weeks. It’s not unthinkable for Facebook to one day be deposed by an open source rival.

Facebook banned in Pakistan

Facebook has been banned in Pakistan, due to a page encouraging people to upload drawings of Mohammad. Should Facebook take the page down, or is this a freedom of speech issue?

Twitter Parade

This is lovely. It takes a while to load, but is well worth the wait. Plug in your Twitter username, and watch a parade of tiny people march past, waving, running, playing guitar, even doing little backflips. It’s pointless, but satisfying: vaguely reminiscent of Uniqlo’s UTweet. Why do all the best things come from Japan?

Google Pacman Game

For one day only, Google has a playable game of Pacman on the main search page – try it out!

Google's Pacman game

Tags: agency rankings, Diaspora, DuBose Cole, Facebook, foursquare, Google, Google TV, IS Parade, LBi, Lost Boys International, Pacman, privacy, privacy policy, Social Media, twitter, Twitter Parade, Uniqlo, UTweet, XKCD

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