Vodafone

Weekly Social Media Update

Posted by Sinead Doyle December 13th, 2010

Exploiting the Facebook Redesign

Want to annoy your friends on Facebook? Just tag them in a string of images that form a banner or phrase right on the top of their profile page…

Your profile, Bieber-ized

Your profile, Bieber-ized

Wikileaks, Tax Avoidance and Political Context

Brands increasingly need to be aware of the political context of their actions. PayPal this week suffered a consumer backlash due to their refusal to handle Wikileaks donations, with users posting complaints on their Facebook page. Both PayPal and Amazon have suffered DDoS attacks from Wikileaks supporters in retaliation. Similarly, Vodafone’s recent appropriation of #mademesmile on Twitter backfired: UK Uncut encouraged people to hijack their marketing campaign by publicising Vodafone’s tax avoidance.

Adding Parents on Facebook

Tough decision? Try this helpful flow chart…

Should you accept your parent's Facebook friend request?

Should you accept your parent's Facebook friend request?

First Time Online

Rather heartwarming campaign encouraging people to help others discover the internet: “Go on, give someone their first time online“. 9 million people in the UK have never been online: as the internet plays an increasingly large role in modern life, they are being left behind. As part of Race Online 2012, people are becoming “digital champions”: donating old PCs to Age UK, giving training, or spending time helping a friend or relative. (Thanks to Ben for finding this.)

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LBi’s SYRUP wins ‘International people’s voice award’ at the WEBBY’s

Posted by Laura JB May 11th, 2009

Syrup’s Hello FRA campaign is this years People’s Voice Award Winner in Interactive Advertising at the 13th Annual Webby Awards.

 Hailed as the “Internets highest honour” by the New York Times, 500,000 people voted for their favourite websites, videos and ads. Syrup Stockholm will pick up their award in New York on 8th June, fans will be able to watch the ceremony, including Syrup’s ‘5 word only’ speech via YouTube.

 Hello FRA is the campaign that introduced digital disobedience to the net. In spring 2008, the Swedish government proposed a new law that makes mass-surveillance of e-mail-traffic, sms, phones, etc. possible of Swedes without suspicions of illegal activity. With the campaign Hello FRA, the little independent newspaper Fria Tidningen, gave people the opportunity to sabotage the new law and join the fight.

 Syrup created a simple standard text that people can put in their e-mails that makes FRA’s computerized search programs react. This will make the FRA’s digital e-mail filters busy analyzing ordinary e-mails, and will make their million-dollar investment worthless. With a simple mail signature people can spread the word through their daily mail communication. The text can be changed randomly with different “dangerous” trigger words.  Without any media investment, the campaign spread instantly,, e-mail to e-mail and blog to blog.

 Fredrik Lundgren, Creative Director at Syrup, “The beauty of the campaign is that it shows that people wish to be part of the message. A very simple way to use the social functions on the net and give people a tool to express their view”.

 Jonas Sandström, marketing director at Fria Tidningen, “The first time I got an email with a Hello FRA-signature in my mailbox from an outside contact; I realized the extent of the campaign.”

 The 13th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states.

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