LBi appoints creative directors Gavin Gordon-Rogers and Gemma Butler
London: Global marketing and technology agency, LBi, is expanding its creative department with the appointment of Gavin Gordon-Rogers and Gemma Butler as creative directors.
The hires strengthen LBi’s creative leadership and reflect an increase in demand for the agency’s blended approach to digital marketing.
Based in the agency’s Edinburgh office, Gavin and Gemma will be tasked with bringing their creative flare to LBi’s media arm, bigmouthmedia. They will provide creative guidance to global brands such as Skype, BUPA, Play.com and British Airways.
For the past twelve months Gavin has been working as Interactive Creative Director at Wieden + Kennedy. Prior to this Gavin and Gemma worked together at Agency Republic where as Executive Creative Director and Creative Director respectively they led the agency to win Marketing magazine’s Digital Agency of the Year in 2008.
Simon Gill, LBi’s Executive Creative Director, said: “We’re thrilled to have Gavin and Gemma join us. They have an enviable track record and are a fantastic addition to our UK creative team. Their appointment demonstrates our commitment to making LBi a renowned creative force, as we continue to put creativity at the heart of our blended offering across bought, owned and earned media for our clients.”
Anil Pillai, LBi’s UK Chief Executive, said: “Already 2012 is shaping up to be a great year for LBi with a host of exciting client opportunities on the horizon. Gavin and Gemma are both great characters and will be central to our constantly evolving agency culture.”
Gavin and Gemma added: “We’re really excited to be taking on this new challenge as LBi embarks on the next stage of its journey. We’re also especially happy to be teaming up again.”
LBi’s creative team has grown by over 20% over the last year. During 2011 LBi produced a raft of award-winning work for clients including Coca-Cola, Lloyds, Sony Ericsson, Peroni and Virgin Atlantic.
Contact
Gareth Jones
+44 (0) 207 063 6263
gareth.jones@lbi.com
Tags: agency republic, British Airways, bupa, creative department, Creative Director, gavin gordon-rogers, gemma butler, play.com, Skype, wieden + kennedy, Wieden and Kennedy
