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LBi scoops comparethemarket.com prize

Posted by Imogen Thacker October 14th, 2010

LBi has been awarded the digital account for comparethemarket.com, following a highly competitive three way pitch run by AAR.

During the first phase of their engagement, LBi have been challenged to redevelop comparethemarket.com to provide best in class user experience.

LBi will work alongside all of comparethemarket.com’s agencies providing an integrated team for the price comparison website.

New business intermediary, AAR, handled the pitch process shortlisting eight agencies from twenty five with three agencies entering the final pitch stage.

Anil Pillai, Managing Director of LBi UK said “We are hugely excited about working with such a well-known household name who are not afraid to push boundaries and innovate within the category. Winning the pitch was the result of several months of work spanning the breadth of agency, fusing our creative and technology skills to answer a challenging brief.”

Mark Vile, Marketing Director of comparethemarket.com said “The competition for our business was very strong.  LBi demonstrated the perfect mix of creativity, ideas and rigour to help us on the next step of our development to be the best in our category.”

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Dutch Railways chooses LBi Lost Boys again

Posted by Laura JB July 3rd, 2009

After a number of rigorous selection rounds, Dutch Railways (NS) whittled down 20 web design agencies in it’s European tendering procedure to three. The remaining agencies, including LBi Lost Boys, were asked to tackle NS’s long-term online strategy and develop a solution for a case study.

For LBi Lost Boys the challenge was even greater since they have been fulfilling this role for the NS since 2005.

“As you can imagine, such a procedure was not easy for us as the current partner. On the other hand, of course, this was the perfect opportunity to rethink how we look at the challenges confronting the NS. In doing so, we focused on our advantages: our active involvement with the NS brand and our passion for the online medium. A lot will be going on at the NS in regard to their online activities in coming years, and we think it’s fantastic that we can be part of this.” – Emmelien Kneppers, strategist at LBi

Of the three competitors, LBi Lost Boys emerged as the winner.

“We already knew that we were working with a top-notch agency. It was nice to see that this could also be demonstrated on the basis of objective criteria. We expect Lost Boys, with all their expertise and enthusiasm, to be supporting us in our online activities for years to come.” – Ingrid Thomassen, head of multichannel management at NS

Last year LBi Lost Boys’ redesign of NS.nl was launched. After a number of rigorous selection rounds, Dutch Railways (NS) whittled down 20 web design agencies in it’s European tendering procedure to three. The remaining agencies, including LBi Lost Boys, were asked to tackle the NS’ long-term online strategy and develop a solution for a case study. For LBi Lost Boys the challenge was even greater since they have been fulfilling this role for the NS since 2005.

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