LBi exhibits darkest imaginations of London’s top creative directors
What happens when you ask 45 leading Creative gurus from the UK’s advertising and design industry the question ‘What is your ultimate fantasy portrait?’. Yves de Contades photographer and Director of International Life Magazine did just that and captured the results on his Leica camera. Then he asked leading psychologist Dr Cecilia d’Felice to comment on the portraits. You are invited to see the results…
All 45 portraits come deep from the imaginations of London’s leading creative genius’s and are currently being displayed at LBi, 146 Brick Lane, E1 6RU. You are welcome to look at these portraits from 9pm until 8:30pm Monday to Friday.
Interested? Imagine a leading creative shooting badgers in a tweed suit and holding a martini glass, the scene dripping in blood, think of a spaceman standing in the centre of Piccadilly circus all the traffic halted and someone else you will know who is as tall as Big Ben leaning against it reading the Times.
Creative Directors such as Linda Burrows from The Sunday Times, Tim Cole from Saatchi Design, Theo Williams at Habitat, Chris Clarke at Lost Boys International, Steve Vranakis at VCCP, Tom Hudson at Lowe Worldwide, David Hillman of David Hillman Studios created their ultimate fantasies. Each creative was asked for a quote on their choice of portrait and creativity and this was evaluated and commented upon by the leading psychologist Dr Cecilia d’Felice and her words accompany each portrait and make for powerful reading.
So what did Chief Creative Officer Chris Clarke have to say…
“Yves has truly captured the diversity energy and indeed psychology of the London creative scene. He also knows how to handle a badger, which is always a plus in my book“. Chris Clarke, Global Creative Director, Lost Boys International
All images were shot exclusively on the new Leica S-System.
Fantasy Portraits can be viewed 9 am till 9 pm Monday to Friday, from Thursday 1st July, at LBi, The Atlantis Building, Truman Brewery, 146 Brick Lane, E1 6RU.
Yves de Contades has commenced shooting series two of Fantasy Portraits; these will be showcased as a one night only exhibition at The Worx Studios towards the end of October. Watch this space.
Thanks go to Leica Camera, Genesis Digital Imaging, The Worx Studios and Jennie Lam for their generous support of the project.
Tags: Chris Clarke, International Life Magazine, LBi, LBi Group, LBi London, LBi UK, video, Yves de Contades